There are 3 main components to the Safety Compliance Program.
Businesses can earn these badges for each milestone they complete along the way.
Our partners include Business Improvement Districts (e.g. Oakland), Qualaris, Healthcare Institution (e.g. UPMC), and local or national associations.
This program’s goal is to help businesses (primarily restaurants & retailers) and communities be as safe as possible in revitalizing businesses through two aims:
Spread of COVID-19 is resulting in an unprecedented negative impact on public health and the economy. Broad efforts are underway, but collectively, the US has struggled to make consistent forward progress in advancing community mitigation and economic recovery goals.
A review of areas with favorable economic and public health outcomes suggest that successful community mitigation is a requisite component of economic recovery. However, there is an apparent perception of misalignment between public health and economic aims resulting in inconsistent adoption of mitigation behaviors.
Guideline compliance software is an established method for ensuring compliance with infection prevention guidelines in various healthcare settings.
Public reporting is an established method for aligning business behaviors with consumer interests in areas of regulatory and safety compliance.
Emerging consumer research is being carried out on the impact of COVID-19 on consumer behaviors. Consumer confidence is low. Across a broad set of leisure activities including dining out and shopping, consumers have consistently reported Consumer behaviors are changing. A recent report found that information seeking behaviors have changed among consumers - “79% of consumers […] will seek out information on the type of health and safety standards and processes businesses have in place before visiting them.”
We propose that programs can create stronger alignment between community mitigation and safer economic recovery aims through regional programs that integrate software support for rigorous guideline compliance among businesses with the public reporting of business compliance data to consumers.
Applicable guidelines from the CDC, State Agencies, and local Departments of Health are identified for adoption by participating businesses and tracked for changes over time.
Local County, or Department of Health
Templated software tools have been developed from the guideline content to support businesses in implementing and ensuring compliance over time.
Safety Compliance Guideline Cards
Guideline Cards combine guideline content with implementation task lists to assist managers and business owners setting up all applicable guidelines in their businesses.
Safety Compliance Spot Checks
Spot checks are data collection tools designed for the periodic auditing of compliance with specific guideline elements
Businesses are recruited by community partners and directed to this online program hub to learn more and sign up to participate.
Software onboarding for participating business owners and managers consists of a 15 minute session via interactive webinar or prerecorded training video.
Participating businesses use the software to implement and adhere to guidelines:
Support is provided by partners:
Performance goals serve two purposes for this program. First, these goals provide business participants with specific targets to work towards achieving and sustaining. Second, these goals become a basis for communicating summary performance of businesses to the public.
Measures and specific targets have been developed below around two conceptual goals to reflect progress in implementing appropriate guidelines within a business and then maintaining compliance over time.
Goal 1: “Appropriate guidelines are implemented”
Goal 2: “Consistent compliance with guidelines”
In order to create alignment between behaviors that mitigate the spread of COVID-19 in businesses and commercial interests, milestone-based safety marketing has been developed.
Fundamentally, the premise is that as participating businesses achieve milestones through the use of the digital tools, safety marketing content is unlocked that can be used by businesses to help consumers identify safer options for dining and shopping.
Milestones are set based upon Guideline Compliance and Implementation Goals.
Milestone 1 - Onboarding Complete
Milestone 2 - All guidelines implemented:
Milestone 3 - Consistent Guideline Compliance
This milestone can be earned multiple times.
Optional Milestone 4 - Compliance validated by a 3rd party
When businesses communicate claims about safety, consumers need to be able to 1) quickly grasp that claim in a marketing-optimized format and then 2) be able to evaluate the credibility of those claims if desired. A structured content framework is outlined here:
When each milestone is reached, specific content corresponding to Marketing Claims and Supporting Evidence are unlocked.
Marketing claims content will be provided to Participating Businesses and the Business District (e.g. OBID) in tailored formats to support their preferred marketing channels.
Supporting evidence content will be consolidated to the program hub hosted by Qualaris.